OPTIMUM connects international companies with the regional partners, funding sources and technical expertise they need to grow across MENA's Oil & Gas sector — from project setup through ISO certification and field operations.
Get in touch About usOPTIMUM is based in Dubai, Iris Bay Tower, Business Bay, under Managing Partner Wassim Assaad. We specialize in Oil & Gas sector projects, providing advisory services for local and international companies seeking to grow and expand their operations across the Middle East and Africa.
We draw on extensive Upstream project experience and large-scale Production Facilities management to support New Project Setup, M&A, Due Diligence, introductions to fund providers, and Management Strategy. We pair local market expertise with global connections — linking regional companies with international technology providers.
We offer our partners efficient Deal Advisory Services, market introduction, up-to-date market intelligence, and sound business advice — jointly formulating strategy to maximize return on investment.
We aim to be the go-to partner for international companies expanding into the Middle East and Africa, building long-term relationships on mutual trust, common goals, and deep regional market expertise.
From strategy to certification to field execution, each business line stands on its own — or works together as a single, coordinated advisory engagement.
Advisory support for Oil & Gas owners and executives — from project setup strategy and business analysis to company valuation and M&A.
Gap assessment, system development, staff training and audit support for ISO 9001, 14001 and 45001 certification readiness.
Project management and operational services for midstream and downstream setup, principal representation, and well drilling & completion products.
The MENA region has its own particularities in how business is conducted and what customers expect. Entering without a clear understanding of those dynamics can lead to costly missteps. We act as your frontline team — covering market research, feasibility, expansion strategy, legal setup and partner selection more efficiently than going it alone.
ISO certification demonstrates your commitment to quality, safety, environment and operational excellence — improving efficiency, strengthening compliance, and opening doors to new business. We provide end-to-end consulting, working closely with your team to implement practical management systems that fit your business.
We handle representation and joint-venture setup for international companies in Energy Upstream and Midstream, Power, Contracting and Equipment Manufacturing across the Middle East and Africa.
We build partnership relations with our principals and facilitate their introduction into the Middle East market, working on qualifications directly with government departments and national oil companies — including ADNOC, KOC, SOC, ARAMCO, PDO and Sonatrach.
We advise partners on technology and services deployment strategy, based on the competitive landscape and prevailing market pricing.
Our environmental partners support every stage of the field life cycle, from first drill to final land restoration.
Quality-consciousness permeates every activity at OPTIMUM. Our people are driven to exceed customer expectations, delivering solutions to the highest standards, with procedures documented and controlled per ISO and relevant industry requirements.
Our management and staff prioritize health, safety and environmental concern in all dealings with associates, vendors, subcontractors, customers and partners — building a culture where everyone takes responsibility for each other and the environment they work in.